Future Direction of Web 2.0 and Internet Marketing

Following the previous article Vol.73 – Ranking: Companies/Brands Leveraging Social Media Generating Sales in Japan some of the successful companies and/or brands operating in Japan to generate sales will be introduced, starting with this article. The first one is Muji. 1. What is ...

Nikkei Digital Marketing, a publishing company in Nikkei group (a leading business publisher in Japan) specialized in digital marketing recently executed a survey and announced on February 22 the first ranking in Japan of companies and brands that are successful ...

Facebook has become popular in Japan in January 2011 after Twitter became popular in Japan in July 2010, which is the reason why 2011 is often said to be “the first year of SNS in Japan” as explained in the ...

As of December 8, there are 40 million users for Google+ worldwide.  In the case of Japan, as in the previous article Vol.64 – Facebook and Twitter vs. LinkedIn and Google+ in Japan Google+ has mostly been dominated by a ...

As a follow-up article of the previous article Vol.69 – Requirements for LinkedIn to Popularize and Take Root in Japan, the author would like to provide some updates on how LinkedIn is perceived in Japan after the announcement of the ...

The author had said that LinkedIn is not yet so popular in Japan and one of the requirements for LinkedIn to become popular is localization in the previous article Vol.64 – Facebook and Twitter vs. LinkedIn and Google+ in Japan.  ...

The previous article Vol.51 – How Internet and Social Media is Changing Recruiting in Japan mentioned that a few Japanese companies started to leverage social media in their recruiting.  And now from recent articles it is prominent that more companies ...

To conclude series of articles on Web Equity survey implemented by Japan Brand Strategy following the previous articles Vol.65 – Web Equity Valuation in Japan – Model and Ranking and Vol.66 – KFS of Web Contribution to Sales Generation and ...

The previous article Vol.65 – Web Equity Valuation in Japan – Model and Ranking outlined the Web Equity valuation model and the results of the ranking by Japan Brand Strategy based on a special article published in a recent Japanese ...

Web Equity Ranking of companies in Japan was introduced in a special article published in a recent Japanese business weekly magazine. The author would like to outline the Web Equity valuation model and the results of the ranking based on the ...