Future Direction of Web 2.0 and Internet Marketing

As of December 8, there are 40 million users for Google+ worldwide.  In the case of Japan, as in the previous article Vol.64 – Facebook and Twitter vs. LinkedIn and Google+ in Japan Google+ has mostly been dominated by a ...

As a follow-up article of the previous article Vol.69 – Requirements for LinkedIn to Popularize and Take Root in Japan, the author would like to provide some updates on how LinkedIn is perceived in Japan after the announcement of the ...

The author had said that LinkedIn is not yet so popular in Japan and one of the requirements for LinkedIn to become popular is localization in the previous article Vol.64 – Facebook and Twitter vs. LinkedIn and Google+ in Japan.  ...

The previous article Vol.51 – How Internet and Social Media is Changing Recruiting in Japan mentioned that a few Japanese companies started to leverage social media in their recruiting.  And now from recent articles it is prominent that more companies ...

To conclude series of articles on Web Equity survey implemented by Japan Brand Strategy following the previous articles Vol.65 – Web Equity Valuation in Japan – Model and Ranking and Vol.66 – KFS of Web Contribution to Sales Generation and ...

The previous article Vol.65 – Web Equity Valuation in Japan – Model and Ranking outlined the Web Equity valuation model and the results of the ranking by Japan Brand Strategy based on a special article published in a recent Japanese ...

Web Equity Ranking of companies in Japan was introduced in a special article published in a recent Japanese business weekly magazine. The author would like to outline the Web Equity valuation model and the results of the ranking based on the ...

Facebook and Twitter have started to become popular among early adaptors in Japan in the last one or two years but LinkedIn has not and Google Plus (Google+) is not yet used even among IT experts even if they have ...

Following the previous article Vol.62 – Social Media in Recruiting and Job Hunting Spreading in Japan, a few examples of how social media are used in recruiting new graduates by Japanese companies are introduced in this article. 1. Case 1: Honda When ...

Following the previous article Vol.61 – Recruiting, Job Hunting and Media in Japan Until Today, how social media has started to enter Japan recruiting and job hunting market since 2010 is briefly explained in this article. 1. How social media started to ...