Future Direction of Web 2.0 and Internet Marketing

The previous article Vol.35 – How to Tailor Global Content to Meet Local Needs (Part 1) was about developing content meeting needs of local audience while delivering consistent global message by when adding and/or replacing with local details. This article is ...

The previous article Vol.34 – How to Deliver Consistent Message to Global and Local Audience was about effectively delivering consistent message with consistent branding to global and local audience online and offline, meeting needs of both global and local audience. This ...

The previous article Vol.33 – How to Develop Corporate Contents with Consistent Corporate Branding was about developing online and offline contents to deliver consistent message with consistent corporate branding. This article discusses effectively delivering consistent message with consistent branding to global ...

The previous article Vol.32 – 7 Requirements to Deliver Consistent Message Online & Offline was about requirements to deliver consistent message online and offline for synergy.  This article discusses developing online and offline contents to deliver consistent message with consistent corporate ...

The previous article Vol.31 – 10 Dos and Don’ts to Deliver Consistent Message Online & Offline was about integrating contents developed with advertising to deliver consistent message by integrating each media while maximizing effectiveness of each media for online and ...

The previous article Vol.30 – How to Deliver Consistent Message by Online & Offline Media (Content) was about planning developing contents to deliver consistent message by online and offline media.  This article focuses on how to integrate contents developed with ...

The previous 2 articles Vol.28 – How to Deliver Consistent Message by Online & Offline Media (Advertising 1) and Vol.29 – How to Deliver Consistent Message by Online & Offline Media (Advertising 2) focused on advertising.  This article and the ...

In the previous article Vol.28 – How to Deliver Consistent Message by Online & Offline Media (Advertising 1), objective of advertising and important point in online and offline advertising then possible methodologies of delivering consistent message by offline media advertising ...

The previous articles from Vol.25 – How to Effectively Integrate Media/Communication Channels (Part 1) through Vol.27 – How to Effectively Integrate Media/Communication Channels (Part 3), integrating online and offline media and communication channels for synergy based on AIDA model has ...

The previous article Vol.26 – How to Effectively Integrate Media/Communication Channels (Part 2) focused on driving consumers to main part of your business, which is usually spatial channel, i.e. Attention and Interest of AIDA model.  This article focuses on integrating online ...